Today on my morning drive I heard a story on the radio and made mental note to look it up and share it with all of you. The story? It was about crowdfunding -- kickstarter -- and the consulting industry that has grown up around it. In particular, the host was questioning if people engaged in crowdfunding should be spending money (on PR, flashy videos, etc.) based on promises that these folks can help their campaigns "go viral."
Well, the expert they had on the clip (from the Wharton crowdfunding study - https://crowdfunding.wharton.upenn.edu) said that no one can promise you'll go viral -- he's looked at the data and it just can't be predicted.
Read the story here: https://www.marketplace.org/2017/05/22/business/crowdfunding-has-created-whole-new-consulting-industry
or listen:
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